Cuffe Sohn Design is Kenneth Cuffe and Patti Sohn.
We tell your brand story better than it has been told before: more clearly, more memorably, more impressively, and with the right styling for your customers.
You’ll be proud of the look of your marketing; but what’s more, your marketing will result in more customer engagement and sales.
Kenneth Cuffe has worked for major ad agencies in Los Angeles, moved to Oregon to set up his own shop. In marketing design for 35 years. Patti Sohn has worked for ad agencies in Corvallis and Salem. In marketing design for 25 years.
What We Do
We use tested, practical, and effective marketing techniques to increase your customer engagement and sales. These techniques are woven into your brand story using persuasive writing, visuals, and film. We clarify and enhance your brand story so your customers instantly understand, remember, and respond to it. When we‘re done, you’ll have the gorgeous, high-performance marketing that your brand needs to thrive.
We learn about your business and about your customers’ tastes, wants, and needs. Then we aim cost-effective strategies and persuasive creativity directly at your customers.
Along the way, we guide you through the confusion of all the media and marketing alternatives.
We don‘t leave your brand story to outsiders
We consider your brand story to be too valuable to be left to an outsider. That’s why we handle all content creation in-house: the same people who design your brand also produce your films, also photograph your product, write your ads and website, and oversee your printing.
You get original writing and imagery that’s perfectly aligned to your brand story. As time goes by and new market conditions arise, we evolve your brand style and content to keep pace.
When you work with us, you’re not dealing with a sales rep. — you’re dealing with the principals: the designer, film producer, photographers, and illustrator. There’s no communication lag or ambiguity. You’re not scrambling for vendors, media, or marketing sub-contractors. Your marketing projects take less time and money than with conventional design shops.
We’re easy to reach and talking about your project costs you nothing. Our first meeting will be an informal conversation. Tell us about your project. Tell us about your customer. Tell us about your aspiration.
During our first meeting, we can discuss costs by showing projects we’ve done which are similar in scope to yours and what those projects cost. It’s that simple. Schedule an appointment by email or a phone call.
Our initial consultation is free, and we don’t charge anything for a simple estimate.
Estimates which require technical study to complete may entail a cost, and we’ll tell you about that in advance.
How Much Does All This Cost?
We’re far less costly than most full-service ad/marketing firms because we are a permanent staff of two. We trim away non-essential elements of a marketing plan so you won’t pay for things which don’t contribute to increasing sales momentum. And when we buy media on your behalf, we forward the media commission or any trade discounts to you.
Sometimes clients need large-scale work but can not immediately afford it. When that happens, we show you how your project can be phased into affordable phases. We know how to separate work into free-standing phases without sacrificing quality.
Do you work on a per-project basis or only long-term campaigns?
None of our long-term clients ever thought that we’d be with them for so long, but they saw the benefit of working with us one week after another. Our clients remain with us for years because we’ve taken the time to understand their competitive advantages and then tell that story well.
What about SEO?
We develop your content by integrating good SEO practices from the start — this way your content is optimized for search engines and targets your audience.
With that said, we believe that focusing on your audience — providing relevant, informative content — maintains the integrity of your website and your business.
Your marketing situation may require an additional layer of paid SEO, such as pay-per-click ads. Other means such as social media ads, and email campaigns are options our clients have seen success with at significant savings over outside SEO services.
What if something goes haywire with one of your websites?
We consider a problem with your website to be a business emergency that must be fixed at once, and we do fix it at once. Websites are monitored for performance and security, and backups are performed regularly, and prior to updates.
How do you evaluate the results of your work?
We study results from the analytics we’ve placed on your website or landing pages and use these insights to spot user trends, issues, and opportunities for improving performance and engagement. This data can also help us discover previously unseen aspects of your market’s preferences.
Do you do it all yourself?
We do a lot in-house which means the creative, marketing, photography, and video all work together to serve your brand.
When appropriate, we may recommend an outside agency — those we work with and trust — to handle a portion of your project. This way we ensure the work stays focused, cohesive and on-budget.